Frito-Lay: “Your Shortcut to Great BBQ”
360 Campaign | Scriptwriting
America loves great BBQ but making it can be tough—just ask my dad, who wears a scuba mask to handle the smoke of his brisket.
To kick off summer grilling season, we showed America you don’t have to go to great lengths for BBQ. Just grab a bag of your favorite BBQ chips — your shortcut to great BBQ.
Not only did my dad become an internal Frito-Lay celebrity, but the campaign exceeded prior year benchmarks during a critical sales window.
TVC / OLV
Paid Social
OOH
The real BBQ lover behind this campaign…my Dad!
Agency: D3 @ PepsiCo
CCO - Chris Bellinger / ECD - Isaac Pagan-Munoz /
CD- Katheryn Renfroe / ACD - Spencer Bagert / Senior AD - Kevin Fenton / CW - Lindsey Rosenblatt / Producer - Alexandra Henry / Director - Tom Wilson