Frito-Lay: “Your Shortcut to Great BBQ”

Campaign | Scriptwriting

Ever pulled an all-nighter with your smoker? Or wore a scuba mask to stand the smoke of your brisket? While some people will go to great lengths for BBQ, some of us just aren’t up for doing all that. That’s where Frito-Lay BBQ chips come in: your shortcut to great BBQ.

Summer 2025 Campaign

Agency: PepsiCo @ D3

CCO - Chris Bellinger / ECD - Isaac Pagan-Munoz /
CD- Katheryn Renfroe / ACD - Spencer Bagert / Senior AD - Kevin Fenton / CW - Lindsey Rosenblatt / Producer - Alexandra Henry / Director - Tom Wilson

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