Nearly half of America did not know that Lay’s potato chips were made from real potatoes. And that’s a problem, because Lay’s was losing sales to brands people thought had better ingredients.

To set the record straight, we aired a Super Bowl spot promising to deliver 100,000 bags of the freshest chips straight from our farms to American homes in 72 hours or less.

Not only did Lay’s deliver 97% of bags within 72 hours, but we proved to America that every bag of Lay’s is made with real, farm-grown potatoes.