Flamin’ Hot
Social | Scriptwriting
To capture the attention of spicy snackers on social, Flamin’ Hot embraced a personality that’s as fiery as our flavor and as bold as our fans — the real baddies. Throughout 2025, we created content that invited followers into the Flamin’ Hot universe.
Around Christmas, we launched the perfect gift for baddies…that was 100% fake.
More viral moments 🔥
Achieved top comment when Taco Bell announced a new Flamin’ Hot burrito on TikTok.
Agency: D3 @ PepsiCo
CD - Katheryn Renfroe / ACD - Spencer Bagert / CW - Lindsey / Social Media Strategist - Erica Howe / Production - D3 Studio